More than a dozen versions of the telenovela have been made in other countries.In addition, the premiere episode doubled and in some cases nearly tripled its prior audience among all key demographics.
It is the first telenovela to have been remade worldwide and has been regarded as bringing the telenovela to new levels of success. When publishing mogul Bradford Meade puts his son Daniel in charge of his Mode magazine, he hires Betty to be Daniels new assistant mostly because he knows that she may be the only woman in Manhattan with whom the younger man wont sleep with. Jorge Salazar Araoz. Nro. 171 Urb. Santa Catalina, La Victoria, Lima Copyright Peru21.pe Grupo El Comercio - Todos los derechos reservados Cargando siguiente. Lover of beauty, aesthetics and harmony important qualities in his world. She learned the hard way that love was not for her and that she would be a spinster all her life. So while her neighbors danced at discos and experimented with love, Betty dedicated all her time and efforts to her studies and instead prepared herself for a bright professional future. This pleased Hermes, Bettys father, a very demanding and over protective man. Everything changes when she starts to work at ECOMODA, one of the largest fashion enterprises in the country. Being overly desperate to get a job after many failures, she agrees to work as his secretary, a position well under her intellectual abilities. She knows that her looks do not help her, and for this reason she decides to start from the bottom and work her way up to an executive position, which she deserves. Betty really starts low at ECOMODA She is stashed away in an old attic, while a beautiful woman sits at the reception area of the companys CEO office. She makes this dark closet her office and her place to dream. She is happy with this situation since it allows her to be near her boss, Armando Mendoza, a handsome executive who has inherited the companys presidency from his father. She has to see him on a daily basis, tending to his every need, pining for him, while Armando is not aware she exists as a woman. To him, she is only a human being who provides him with brilliant ideas and covers up his clandestine dates from his fiance, Marcela Valencia, a sophisticated fashion designer who despises Betty. Betty never had any friends, since none of her neighbors or classmates wanted to be associated with someone as ugly as her. Yet in ECOMODA she identifies with other women who are ostracized because of their bad looks. Hugo Lombardi, top designer at ECOMODA, has categorized them as belonging to the Ugly Womens Barrack, and never allows them to come near his working area. The other women of the Barrack are either married, divorced, single mothers, or engaged, but she has never had the chance to experience love. Armando involves the company in financial problems. Betty is always there to help him get out of trouble time after time, but ECOMODA is constantly exposed to the dangers of his rash business moves. One evening Armando ends up madly and passionately kissing Betty. This is the most beautiful kiss Betty has ever known, a kiss which sends her flying and start dreaming and hoping for love. Yet, it is also the most infernal kiss of her life, since she knows that is was not meant with love, but instead it was all part of a business strategy that her boss played with the ugly girls at work, sacrificing himself by kissing her. It is also this kiss which changes her life, for she will never be the same. The new Betty will have an amazing body together with a complete soul transformation which will teach her boss that that girl which he kissed drunk one evening with eyes wide shut, is now a woman worthy of any mans love. With a very deteriorated self-esteem, almost non-existent in some areas. ![]() Bright, intelligent, sophisticated child with claws and tenacity, responsible, skillful, ambitious and impulsive.
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